How do I go about planning my ad or PR campaigns?

Drakes Communications

Developing a Plan

How do I go about planning my ad or PR campaigns?

Every promotional campaign is different. There are different products to promote, brands, styles and budgets.

In order for a marketing or PR campaign to be successful, there are a number of factors you need to assess before making key decisions. These are my key factors that every brand must consider before even looking at what mediums are best for your campaigns. Researching effectively is key to making these decisions.

aimsobjectives

Aims

What do you want to achieve from this promotional campaign? Brand or Product awareness? Increase in sales? Damage Limitation? Is your campaign a reaction to competitors campaign? Are you looking for repeat business? Do you want a certain section of the public to buy your products?

These are all questions you have to ask yourself before going any further. It’s a way of measuring the success of your campaign…

View original post 679 more words

Advertisements

Any comments? Leave them here!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s