How do I go about planning my ad or PR campaigns?

Drakes Communications

Developing a Plan

How do I go about planning my ad or PR campaigns?

Every promotional campaign is different. There are different products to promote, brands, styles and budgets.

In order for a marketing or PR campaign to be successful, there are a number of factors you need to assess before making key decisions. These are my key factors that every brand must consider before even looking at what mediums are best for your campaigns. Researching effectively is key to making these decisions.



What do you want to achieve from this promotional campaign? Brand or Product awareness? Increase in sales? Damage Limitation? Is your campaign a reaction to competitors campaign? Are you looking for repeat business? Do you want a certain section of the public to buy your products?

These are all questions you have to ask yourself before going any further. It’s a way of measuring the success of your campaign…

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